Review – Pre-Suasion: Channeling Attention for Change By Robert B. Cialdini, John Bedford Lloyd, et al.

Persuading someone is a planned phenomenon, There is plenty work needed before the actual transactional point and the moment must be primed well in advance. The author talks about many such methods. These include finding the opportune time, finding the opportune place. He talks about the impact of threats in persuasion.

1. Priming the Audience: Listening to French music makes somoene buy French wine.
2. Video Games: Violent video games make people do violent things. But if the same video games involve team members working together to defeat someone, then that can help and give rise to more comraderies after the game.
3. Signs: Sign of a man completing a race may prime a defeating behavior. Pictures of togetherness may help with team work well in advance. There is an example of how 2/3 rd of the people in a bus as part of a Pyramid scheme, were immersed in an environment that made them sign up for the Pyramid scheme by the end of it